PledgeMusic.com frontpage |
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| URL | http://www.pledgemusic.com/ |
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| Slogan | Involve Your Fans - Keep Your Rights - Fund Your Music - Raise Money For Charity |
PledgeMusic is an online Direct-to-Fan / Fan-funded music platform (a subset of Crowd-funding) utilising a Threshold Pledge System / Provision Point Mechanism, launched in August 2009, that facilitates musicians (Artists) reaching out to their fan-base (termed Pledgers) to financially contribute to upcoming recordings or other musical projects (Projects). Broadly speaking it bears many similarities to such platforms as Kickstarter and Sellaband.
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Features[1] of PledgeMusic that distinguish it from other online fan-funded systems include that it:
PledgeMusic has successfully helped fund a number of Artists' projects (82 in September 2010), with 82% of projects launched on the site successfully reaching their fundraising target.[2] Some of these Artists include:
PledgeMusic is run by CEO Benji Rogers, a London Based musician who has been recording and touring since 1999, and Malcolm Dunbar, formerly A&R Director at Island, Warners/East West, Mother/Universal, V2 and Sanctuary, is Managing Director.[10] Randy Sabiston, previously at S1 Songs America, Warner/Chappell, Polygram/Island Music Publishing and EMI Music Publishing, is MD for North America.[11] Rose Noone, formerly of Warner Bros, Epic Records and Island Records, is the Head of US A&R.[12]
PledgeMusic has offices in London, New York and Los Angeles.
PledgeMusic Recordings [13] and PledgeMusic Publishing [14] are both affiliated companies providing the traditional services of a record label and a publishing company to select Artists.
PledgeMusic and the following companies have entered into commercial partnerships to provide more integrated services to Artists:
PledgeMusic has partnered with the Hotel Cafe for SXSW 2011.[20]
PledgeMusic has hosted showcases with CMJ.[21]
PledgeMusic was nominated for the 2010 BT Digital Music Awards in the category "Best Innovation or Gadget". [22]
While discussing the Digital Economy Bill Lord Errol, in the UK House of Lords, has described PledgeMusic as a "rather clever idea" in the context of new ways of releasing music. [23]
PledgeMusic was nominated for the 2011 Music Week Awards in the category "Consumer-Facing Digital Music Service of the Year". [24]
PledgeMusic was nominated for the 2011 BT Digital Music Awards in the category "Best Innovation or Gadget". [25]